Facebook App Profile Pages Disappear By February 1

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Say goodbye to Facebook [application profile pages][3], as page managers are seeing notifications stating that they will be removed by February.

Page managers are seeing the banner pictured above, with the heading, "Removing App Profile Pages," and the notification:

By February1, 2012, we are removing app profile pages. You can migrate likes and the vanity URL of this page to an existing Facebook page with the same name and product/app category.

The social network's move comes six months after its announcement that its [app directory would be phased out][4], which had actually been in the works a while before the announcement.

The moves seem to be aimed at encouraging app developers to make their apps more search-friendly and at prodding users to discover them via Facebook search.

However, when searching for general terms, and not by specific app names, it often takes two to three results pages until the most used apps appear in the results. Is it too optimistic on our part to hope that the search process will improve now that it is being emphasized more?

We asked Facebook why it decided to abolish app profile pages and will update this post as soon as we get a response. Meanwhile, readers, what do you think about this move?

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[1]: http://www.allfacebook.com/wordpress/wp-content/uploads/2012/01/RemovalOfAppProfilePages.jpg (RemovalOfAppProfilePages)
[2]: http://www.allfacebook.com/wordpress/wp-content/uploads/2012/01/RemovalOfAppProfilePages.jpg
[3]: http://www.allfacebook.com/new-facebook-app-pages-2009-05 (New Facebook Application Pages Go Live)
[4]: http://www.allfacebook.com/facebook-app-directory-is-gone-but-will-anyone-notice-2011-07 (Facebook App Directory Is Gone, But Will Anyone Notice?)
[5]: http://feedads.g.doubleclick.net/~a/kLOILX7p6g43zTfsl-E1s6WEp6A/0/di
[6]: http://feedads.g.doubleclick.net/~a/kLOILX7p6g43zTfsl-E1s6WEp6A/0/da
[7]: http://feedads.g.doubleclick.net/~a/kLOILX7p6g43zTfsl-E1s6WEp6A/1/di
[8]: http://feedads.g.doubleclick.net/~a/kLOILX7p6g43zTfsl-E1s6WEp6A/1/da
[9]: http://feeds.feedburner.com/~ff/allfacebook?d=pnQdOprp5To
[10]: http://feeds.feedburner.com/~ff/allfacebook?a=v38afUFaJzk:n8-V_P5yyEQ:pnQdOprp5To
[11]: http://feeds.feedburner.com/~ff/allfacebook?d=qj6IDK7rITs
[12]: http://feeds.feedburner.com/~ff/allfacebook?a=v38afUFaJzk:n8-V_P5yyEQ:qj6IDK7rITs
[13]: http://feeds.feedburner.com/~ff/allfacebook?i=v38afUFaJzk:n8-V_P5yyEQ:gIN9vFwOqvQ
[14]: http://feeds.feedburner.com/~ff/allfacebook?a=v38afUFaJzk:n8-V_P5yyEQ:gIN9vFwOqvQ
[15]: http://feeds.feedburner.com/~r/allfacebook/~4/v38afUFaJzk

URL: http://feedproxy.google.com/~r/allfacebook/~3/v38afUFaJzk/facebook-app-profile-pages-disappear-by-february-2012-01