92% Of Political Ad Buyers Choose Facebook: Report

[![][1]][2]With the [Iowa caucus][3] [][4]today marking the official start of election season, Strata, which provides software for media selling and buying, conducted a survey on how political advertisers are spending their budgets, and Facebook dominated the social category.

[Strata][5] found that 92 percent of respondents said they would spend money on Facebook, followed in the social category by:

* Twitter, 46 percent
* YouTube, 31 percent
* LinkedIn, 31 percent
* Google Plus, 23 percent

Our thinking here is that Facebook is the social network most capable of presenting the complete package -- text, video, links -- with easier access than Twitter and without the 140-character limit.

Survey respondents perceive YouTube as a source for video only, while LinkedIn is a professional networking site, which made its high total surprising. Google Plus shares Facebook's characteristics but is still too new, people said.

Other Strata findings included:

* Fewer than a quarter of respondents' political clients chose to use mobile in their advertising efforts.
* Overall digital ad spending has doubled since the 2010 election.
* Iowa is currently atop the list of where the most political advertising dollars are going, at 50 percent, followed by Pennsylvania at 25 percent, and a tie at 13 percent apiece between New Hampshire and Nevada.

Readers: Have you encountered any impactful political ads on Facebook?

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[1]: http://www.allfacebook.com/wordpress/wp-content/uploads/2012/01/IowaCaucusLogo.jpg (IowaCaucusLogo)
[2]: http://www.allfacebook.com/wordpress/wp-content/uploads/2012/01/IowaCaucusLogo.jpg
[3]: http://www.allfacebook.com/facebook-iowa-2012-01 (Ron Paul Could Win Iowa, Based On His Facebook Reach)
[4]: http://feeds.feedburner.com/../../facebook-iowa-2012-01
[5]: http://gotostrata.com/ (Strata)
[6]: http://feedads.g.doubleclick.net/~a/RRqdHVg57amKOGbSfCKxvkgVOaA/0/di
[7]: http://feedads.g.doubleclick.net/~a/RRqdHVg57amKOGbSfCKxvkgVOaA/0/da
[8]: http://feedads.g.doubleclick.net/~a/RRqdHVg57amKOGbSfCKxvkgVOaA/1/di
[9]: http://feedads.g.doubleclick.net/~a/RRqdHVg57amKOGbSfCKxvkgVOaA/1/da
[10]: http://feeds.feedburner.com/~ff/allfacebook?d=pnQdOprp5To
[11]: http://feeds.feedburner.com/~ff/allfacebook?a=MY0_hvxQnco:bfibNSt7MUc:pnQdOprp5To
[12]: http://feeds.feedburner.com/~ff/allfacebook?d=qj6IDK7rITs
[13]: http://feeds.feedburner.com/~ff/allfacebook?a=MY0_hvxQnco:bfibNSt7MUc:qj6IDK7rITs
[14]: http://feeds.feedburner.com/~ff/allfacebook?i=MY0_hvxQnco:bfibNSt7MUc:gIN9vFwOqvQ
[15]: http://feeds.feedburner.com/~ff/allfacebook?a=MY0_hvxQnco:bfibNSt7MUc:gIN9vFwOqvQ
[16]: http://feeds.feedburner.com/~r/allfacebook/~4/MY0_hvxQnco

URL: http://feedproxy.google.com/~r/allfacebook/~3/MY0_hvxQnco/facebook-advertising-politics-2012-01