The nonprofit organization elected to bypass contemporary Facebook strategies such as user-generated content, contests, and incentive prizes, in favor of good, [old-fashioned storytelling][2].
Make-A-Wish teamed up with [Bulbstorm][3] on Season of Wishes -- Giving Back on Facebook[][2], which tells the detailed, individual stories of children combating diseases, what they wish for, and why, and allows Facebook users to make donations in honor of specific wishes.
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[![][10]][11] [![][12]][13] [![][14]][15]
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[1]: http://www.allfacebook.com/8-cool-marketing-campaigns-using-facebook-places-2011-08 (8 Cool Marketing Campaigns Using Facebook Places)
[2]: https://apps.facebook.com/season-of-wishes/
[3]: http://www.bulbstorm.com/ (Bulbstorm)
[4]: http://www.allfacebook.com/wordpress/wp-content/uploads/2011/12/SeasonOfWishes.jpg (SeasonOfWishes)
[5]: http://www.allfacebook.com/wordpress/wp-content/uploads/2011/12/SeasonOfWishes.jpg
[6]: http://feedads.g.doubleclick.net/~a/1vpZRTqkqhUOcaKjswI3pIBj8sM/0/di
[7]: http://feedads.g.doubleclick.net/~a/1vpZRTqkqhUOcaKjswI3pIBj8sM/0/da
[8]: http://feedads.g.doubleclick.net/~a/1vpZRTqkqhUOcaKjswI3pIBj8sM/1/di
[9]: http://feedads.g.doubleclick.net/~a/1vpZRTqkqhUOcaKjswI3pIBj8sM/1/da
[10]: http://feeds.feedburner.com/~ff/allfacebook?d=pnQdOprp5To
[11]: http://feeds.feedburner.com/~ff/allfacebook?a=P5saKZxoE3Q:go2DF73UH8M:pnQdOprp5To
[12]: http://feeds.feedburner.com/~ff/allfacebook?d=qj6IDK7rITs
[13]: http://feeds.feedburner.com/~ff/allfacebook?a=P5saKZxoE3Q:go2DF73UH8M:qj6IDK7rITs
[14]: http://feeds.feedburner.com/~ff/allfacebook?i=P5saKZxoE3Q:go2DF73UH8M:gIN9vFwOqvQ
[15]: http://feeds.feedburner.com/~ff/allfacebook?a=P5saKZxoE3Q:go2DF73UH8M:gIN9vFwOqvQ
[16]: http://feeds.feedburner.com/~r/allfacebook/~4/P5saKZxoE3Q
URL: http://feedproxy.google.com/~r/allfacebook/~3/P5saKZxoE3Q/facebook-make-a-wish-2011-12
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