Facebook Sponsored Stories Move Beyond The Like

[![][1]][2][Sponsored stories][3] in both the [news feeds][4] and [tickers][5] of some Facebook users are starting to move beyond the like and adding new calls to action.

What's Next Marketing Chief Executive Officer Ryan Cohn sent along these two examples of the same ad -- one from the ticker, and one from the news feed -- in which advertisers are beginning to incorporate some of the [changes announced in September][6], using Facebook's Open Graph to create action items other than like.

In the case of the pictured ads, the call to action is, "Check out this idea."

Readers: Have you seen similar ads in your tickers, news feeds, or both?

[![][7]][8]

_Many thanks to Cohn for the screenshots and the tip._

[![][9]][10]
[![][11]][12]

[![][13]][14] [![][15]][16] [![][17]][18]

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[1]: http://www.allfacebook.com/wordpress/wp-content/uploads/2011/12/OpenGraphAd1.jpg (OpenGraphAd1)
[2]: http://www.allfacebook.com/wordpress/wp-content/uploads/2011/12/OpenGraphAd1.jpg
[3]: http://www.allfacebook.com/facebook-sponsored-stories-ads-2011-12 (Facebook Explains Sponsored Stories And Other Ads)
[4]: http://www.allfacebook.com/facebook-sponsored-stories-news-feed-2011-12 (Facebook Sponsored Stories Debut In News Feeds 2012)
[5]: http://www.allfacebook.com/sponsored-stories-appear-in-facebooks-new-ticker-2011-09 (Sponsored Stories Appear In Facebook's New Ticker)
[6]: http://www.allfacebook.com/facebook-like-button-will-spin-off-more-action-items-2011-09 (Facebook Like Button Will Spin Off More Action Items)
[7]: http://www.allfacebook.com/wordpress/wp-content/uploads/2011/12/OpenGraphAd2.jpg (OpenGraphAd2)
[8]: http://www.allfacebook.com/wordpress/wp-content/uploads/2011/12/OpenGraphAd2.jpg
[9]: http://feedads.g.doubleclick.net/~a/FVRa0ezwxcyXtuaeHVoBjZwrP4k/0/di
[10]: http://feedads.g.doubleclick.net/~a/FVRa0ezwxcyXtuaeHVoBjZwrP4k/0/da
[11]: http://feedads.g.doubleclick.net/~a/FVRa0ezwxcyXtuaeHVoBjZwrP4k/1/di
[12]: http://feedads.g.doubleclick.net/~a/FVRa0ezwxcyXtuaeHVoBjZwrP4k/1/da
[13]: http://feeds.feedburner.com/~ff/allfacebook?d=pnQdOprp5To
[14]: http://feeds.feedburner.com/~ff/allfacebook?a=DbG_ySmkkMw:hFJ33Ii52BU:pnQdOprp5To
[15]: http://feeds.feedburner.com/~ff/allfacebook?d=qj6IDK7rITs
[16]: http://feeds.feedburner.com/~ff/allfacebook?a=DbG_ySmkkMw:hFJ33Ii52BU:qj6IDK7rITs
[17]: http://feeds.feedburner.com/~ff/allfacebook?i=DbG_ySmkkMw:hFJ33Ii52BU:gIN9vFwOqvQ
[18]: http://feeds.feedburner.com/~ff/allfacebook?a=DbG_ySmkkMw:hFJ33Ii52BU:gIN9vFwOqvQ
[19]: http://feeds.feedburner.com/~r/allfacebook/~4/DbG_ySmkkMw

URL: http://feedproxy.google.com/~r/allfacebook/~3/DbG_ySmkkMw/facebook-sponsored-stories-move-beyond-the-like-2011-12