[Nanigans][2] analyzed some 80 billion Facebook ad impressions managed by its Ad Engine platform during the third quarter, measuring:
* Reach: How many targetable users are in each country?
* Cost-per-click: How much will it cost to reach those users?
* Click-through rate: Where can the greatest engagement with ads be found?
[![][3]][4]
[![][5]][6]
[![][7]][8]
[![][9]][10] [![][11]][12] [![][13]][14]
![][15]
[1]: http://www.allfacebook.com/facebook-ad-impressions-2011-11 (80 Billion Facebook Ad Views For Nanigans In 3d Quarter)
[2]: http://nanigansblog.files.wordpress.com/2011/12/facebookmarketingfacebookadvertisinginfographic.jpg (The Insider's Guide to Facebook Marketing: Hidden Gems of Targeting)
[3]: http://www.allfacebook.com/wordpress/wp-content/uploads/2011/12/NanigansInfographic.jpg (NanigansInfographic)
[4]: http://www.allfacebook.com/wordpress/wp-content/uploads/2011/12/NanigansInfographic.jpg
[5]: http://feedads.g.doubleclick.net/~a/hZhP-PxYrD-fFWAq8kTqi8J7zZY/0/di
[6]: http://feedads.g.doubleclick.net/~a/hZhP-PxYrD-fFWAq8kTqi8J7zZY/0/da
[7]: http://feedads.g.doubleclick.net/~a/hZhP-PxYrD-fFWAq8kTqi8J7zZY/1/di
[8]: http://feedads.g.doubleclick.net/~a/hZhP-PxYrD-fFWAq8kTqi8J7zZY/1/da
[9]: http://feeds.feedburner.com/~ff/allfacebook?d=pnQdOprp5To
[10]: http://feeds.feedburner.com/~ff/allfacebook?a=_HLqY4HGUtc:_83V7XgpnAM:pnQdOprp5To
[11]: http://feeds.feedburner.com/~ff/allfacebook?d=qj6IDK7rITs
[12]: http://feeds.feedburner.com/~ff/allfacebook?a=_HLqY4HGUtc:_83V7XgpnAM:qj6IDK7rITs
[13]: http://feeds.feedburner.com/~ff/allfacebook?i=_HLqY4HGUtc:_83V7XgpnAM:gIN9vFwOqvQ
[14]: http://feeds.feedburner.com/~ff/allfacebook?a=_HLqY4HGUtc:_83V7XgpnAM:gIN9vFwOqvQ
[15]: http://feeds.feedburner.com/~r/allfacebook/~4/_HLqY4HGUtc
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