Thursday, December 22, 2011

Hey, Nintendo: Tell us how you really feel about Facebook games

![][1] We already know that [Nintendo][2] isn't interested in making Facebook or mobile games. Nintendo president Satoru Iwata has said as much, as has Nintendo of America president [Reggie Fils-Aime][3], citing the company's dedication to its own hardware. But when [All Things Digital's Tricia Duryee][4] mentioned [CityVille][5] maker [Zynga][6]'s public [stock market debut][7] to Fils-Aime during an interview, the Nintendo executive took the opportunity to get a few jabs in.

"What's the share price? It will be interesting when it breaks below $9," Fils-Aime said of Zynga's new publicly traded stock, which has already [dipped below the $9 mark][8] once or twice. "The thing about entertainment--as consumers have a range of experiences--their desires for what's new continues to be pushed out. So delivering the same experience all the time ... consumers will move on. So when I look at gaming experiences on social networks, there's a variety of entertainment value. Some are strong, some are not. But in the end, how will they evolve? Doing the same thing over and over again is no longer fine."

Fils-Aime went on to predict that the companies that win in the social game arena will have to "provide the new and different experiences, and a way to monetize it." Well, social game companies certainly have the whole "monetize" thing down. But what happens when social games are built around monetization (virtual goods) entirely, as many are [quick to point out][9]?

[Via [SlashGear][10]]

**Do you think Nintendo is right in the criticism is lobs at social games? Are social games capable of delivering the experiences Nintendo touts so much? Sound off in the comments. [Add Comment.][11]**

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[1]: http://o.aolcdn.com/dims/GAME/5/168/168/100/http://www.blogcdn.com/blog.games.com/media/2011/12/super-mario-bros-facebook-mushroom.gif
[2]: http://blog.games.com/tag/nintendo
[3]: http://blog.games.com/2011/11/16/nintendo-reggie-fils-aime-interview/
[4]: http://allthingsd.com/20111222/nintendos-president-expecting-a-strong-holiday-and-says-what-he-really-thinks-of-zynga/
[5]: http://blog.games.com/category/cityville
[6]: http://blog.games.com/tag/zynga
[7]: http://blog.games.com/tag/zynga+ipo
[8]: http://blog.games.com/2011/12/19/farmville-zynga-ceo-employees-love/
[9]: http://blog.games.com/2010/12/09/zynga-farmville-negative-braid/
[10]: http://www.slashgear.com/facebook-games-are-repetitive-says-nintendo-president-22204149/
[11]: http://blog.games.com/2011/12/22/nintendo-facebook-games/#disqus_thread
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