6 Ways To Psyche People Into Shopping On Facebook

Facebook appears to have more of an [indirect role][1] in shopping than anything statisticians can pin down, but psychologists might see a more direct connection.

Suggestions made through social media have influenced half of all shoppers, according to Facebook [storefront maker TabJuice][2], which put six psychological theories of shopping in a nifty infographic that we've reproduced at the bottom of this post.

That said, here are six ways to appeal to people's psyches to motivate [purchases][3]:

1. When people feel insecure about making a decision, they turn to others;
2. The most authoritative of these sources will end up with the strongest influence on a person's decision;
3. Scarcity of any resource makes it seem more valuable;
4. People want to emulate those that they like;
5. When faced with uncertainty, people tend to make decisions that are consistent with what they've done in the past; and
6. People have an innate desire to repay favors from others.

Readers, how do these six principles compare with your own experiences on Facebook?

![][4]

[![][5]][6]
[![][7]][8]

[![][9]][10] [![][11]][12] [![][13]][14]

![][15]

[1]: http://www.allfacebook.com/facebook-cyber-monday-role-2011-11
[2]: http://www.tabjuice.com/infographics/social-commerce-psychology-infographic/
[3]: http://www.allfacebook.com/poll-how-much-cyber-monday-action-is-on-facebook-2011-11
[4]: http://www.allfacebook.com/wordpress/wp-content/uploads/2011/12/Tabjuice_Psychology1.jpg (Tabjuice_Psychology)
[5]: http://feedads.g.doubleclick.net/~a/7ZTof8Ix1LQ0nu-nm6XE-e5iSrQ/0/di
[6]: http://feedads.g.doubleclick.net/~a/7ZTof8Ix1LQ0nu-nm6XE-e5iSrQ/0/da
[7]: http://feedads.g.doubleclick.net/~a/7ZTof8Ix1LQ0nu-nm6XE-e5iSrQ/1/di
[8]: http://feedads.g.doubleclick.net/~a/7ZTof8Ix1LQ0nu-nm6XE-e5iSrQ/1/da
[9]: http://feeds.feedburner.com/~ff/allfacebook?d=pnQdOprp5To
[10]: http://feeds.feedburner.com/~ff/allfacebook?a=JvQQNq02AD4:vVis0A6PGEU:pnQdOprp5To
[11]: http://feeds.feedburner.com/~ff/allfacebook?d=qj6IDK7rITs
[12]: http://feeds.feedburner.com/~ff/allfacebook?a=JvQQNq02AD4:vVis0A6PGEU:qj6IDK7rITs
[13]: http://feeds.feedburner.com/~ff/allfacebook?i=JvQQNq02AD4:vVis0A6PGEU:gIN9vFwOqvQ
[14]: http://feeds.feedburner.com/~ff/allfacebook?a=JvQQNq02AD4:vVis0A6PGEU:gIN9vFwOqvQ
[15]: http://feeds.feedburner.com/~r/allfacebook/~4/JvQQNq02AD4

URL: http://feedproxy.google.com/~r/allfacebook/~3/JvQQNq02AD4/facebook-shopping-psychology-2011-12