**TechCrunch**
For example, a competing **game** company could target Zynga's CityVille so anyone searching for "CityVille" would see an ad leading to their **game** alongside the organic search result leading to Zynga's **game**. Sponsored Results could be big for **Facebook's** **...**
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[1]: http://news.google.com/news/url?sa=t&fd=R&usg=AFQjCNE5aAoM1Mv16UQdBCPbCNox3M2fzg&url=http://techcrunch.com/2012/07/19/facebook-sponsored-results/
[2]: http://news.google.com/news/more?gl=us&pz=1&ned=us&ncl=dYLIA6YugSqah3M
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