Social Advertising Stressed Throughout Facebook’s 2Q Earnings Call

[![][1]][2]A healthy portion of Facebook's [second-quarter earnings call Thursday][3] was devoted to [advertising][4], specifically social advertising, and the unique opportunities and challenges presented by advertising on the social network.

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New Career Opportunities Daily: The [best jobs in media][6].

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[![][11]][12] [![][13]][14] [![][15]][16]

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[1]: http://allfacebook.com/files/2012/06/FacebookMarketingLogo.jpg (FacebookMarketingLogo)
[2]: http://allfacebook.com/files/2012/06/FacebookMarketingLogo.jpg
[3]: http://allfacebook.com/facebook-second-quarter-report-financials_b95697 (Facebook Takes Early Financial Hit, But Execs Believe In Recovery)
[4]: http://allfacebook.com/action-tracking-buddy-media-compass-labs_b95593 (Facebook Action Tracking To Allow Advertisers To Optimize Campaigns Based On Several Metrics)
[5]: http://allfacebook.com/social-advertising-2q-earnings-call_b95719#more-95719
[6]: http://www.mediabistro.com/joblistings/?c=rss
[7]: http://feedads.g.doubleclick.net/~a/SxFsL6M0gD53nQl1ER6SUx7zB2M/0/di
[8]: http://feedads.g.doubleclick.net/~a/SxFsL6M0gD53nQl1ER6SUx7zB2M/0/da
[9]: http://feedads.g.doubleclick.net/~a/SxFsL6M0gD53nQl1ER6SUx7zB2M/1/di
[10]: http://feedads.g.doubleclick.net/~a/SxFsL6M0gD53nQl1ER6SUx7zB2M/1/da
[11]: http://feeds.feedburner.com/~ff/allfacebook?d=pnQdOprp5To
[12]: http://feeds.feedburner.com/~ff/allfacebook?a=LM79wPRrDWM:mhJtNGGzBj4:pnQdOprp5To
[13]: http://feeds.feedburner.com/~ff/allfacebook?d=qj6IDK7rITs
[14]: http://feeds.feedburner.com/~ff/allfacebook?a=LM79wPRrDWM:mhJtNGGzBj4:qj6IDK7rITs
[15]: http://feeds.feedburner.com/~ff/allfacebook?i=LM79wPRrDWM:mhJtNGGzBj4:gIN9vFwOqvQ
[16]: http://feeds.feedburner.com/~ff/allfacebook?a=LM79wPRrDWM:mhJtNGGzBj4:gIN9vFwOqvQ
[17]: http://feeds.feedburner.com/~r/allfacebook/~4/LM79wPRrDWM

URL: http://feedproxy.google.com/~r/allfacebook/~3/LM79wPRrDWM/social-advertising-2q-earnings-call_b95719