Keep checking back, but here's what we have so far, in alphabetical order (by company):
# Alchemy Social
## Managing Director Will Ashton
By its design and scope, Facebook timeline increases the opportunity for open dialogue and allows users to share content more than ever before. When we apply this to brands, we're presented with a fantastic opening to build on existing relationships with users through tools such as sponsored stories.
Sponsored stories are already hitting the mark for brands, and this will continue to increase once we see brands move onto timeline. It will be a particularly valuable tool for brands that have a back story to tell, such as a sports team that can list past achievements or team members, or an [automobile manufacturer][4] that can plot the history of car launches.
As more brand content becomes available through timeline and users begin to interact more and more through new tools such as sponsored stories and custom edges, the potential for brands is extremely significant.
# Badgeville
The change actually hurts brands. Here are a few reasons why:
1. Adding a giant graphic to the top of your page may help you make your page look nice, but that graphic does not drive any action that benefits your business. Instead, it pushes all of the engagement elements further down the page. It gives brands less control over what interactive experiences they are offering to their audience.
2. "Highlight what matters" is supposedly a benefit where you can now pin one post to the top of your page that you want your audience to see. The question still remains: How many of your fans are actually visiting your page in the first place? Statistics prove time and again that people do not return to a Facebook fan page once they've liked the brand. If they did not return to fan pages that had unique engaging experiences such as polls, contests, and interactive experiences, why would they return to a page that looks like every other page on Facebook?
3. "Private messages" -- in this release, Facebook added a "benefit" to brands that enables them to respond directly to fans who send them a private message. There is a big "message" button at the top of their pages. The problem with this is that for popular brands, it will generate thousands of messages per day, with many of them being pure spam. Who has the time or resources to sort through this mess to dig out the few comments that might be valuable? What brands really want is to be able to gain insight across their entire audience so that they can reach out to people who are engaging with their content, not just the people that opt to message them.
4. Facebook's timeline is not designed for brands. At best, it is designed to showcase a "timeline" of a person's life experience. For many brands, this concept does not translate. Brands, however human we try to make them, are not people. The story you want to tell about your brand today may be night and day from the story you told last year. What matters is your brand today, but Facebook's timeline focuses on the past as much as the present.
5. Facebook's Timeline encourages showcasing spam. Brands who want to allow their audience to comment on posts will find that they have hundreds of spam posts that are displayed prominently in their community. This requires a huge amount of resources to manage, deleting comments that are spam or worse, so the quality comments can bubble up on the profile.
# Giveaway Tab
## Colin Costello
I've been checking out the new Facebook profiles for pages, and have noticed that they have done away with the welcome pages. If you go to my [Giveaway Tab application][5], you can see that you are taken to the welcome page. I have attached two pictures -- one with settings from the new profile with no option for default landing tab, and one with the old with the option. A lot of pages used this default landing tab to get people to like their page.
[![][6]][7][![][8]][9]
# Hearsay Social
## Chief Executive Officer Clara Shih
The new Facebook pages brand timeline delivers an unprecedented opportunity for brands to tell captivating stories that drive emotional connection with customers. We are thrilled to have a presence at [FMC][10] today, unveiling full integration and product support for Facebook page brand timeline as a core part of the Hearsay Social platform. For the first time, brands will be able to engage their audiences with timely, authentic conversations from the corporate brand to local, driving customer loyalty through every level of your organization. It's an exciting day for marketers.
# Syncapse
## Creative Director Stephen Folkes
There are three key takeaways from today's release:
* With the introduction of the timeline, brands need to make use of the new tools to move from tactical status updates to storytelling.
* Private messages create a new, improved channel for customer service through Facebook.
* Brands need to revisit the reduced role of custom page tabs.
Brands can upgrade their pages as of today, although we'd recommend holding off until the implications are understood. Teams, plans, processes, and content will all need to be adapted prior to switching over. At the same time, don't delay: Facebook has indicated that they will upgrade any remaining pages March 30.
Overall, timeline completely rethinks how content is both posted and consumed on the page. Rather than a stream of disconnected status updates, each slowly fading over time, timeline encourages storytelling and discovery much like a journal or scrapbook. As such, the basic building block of the page -- the story (formerly known as the post) -- is receiving a number of enhancements with this update.
Previously, providing effective customer support on Facebook was a challenge. Requests for help would often clutter the wall, inviting others to complain and making it difficult for brands to resolve the original issue. Private messages offer a much better experience for both brands and fans and should help keep the timeline focused on marketing, rather than customer support.
So, are these changes good for brands? We believe the answer is an unqualified "yes."
First and foremost, these changes allow marketers to get back to what they do best: marketing. Through the timeline, brands can now tell their story -- their [humble beginnings][11], evolution through the years, memorable advertising campaigns, new products, major events -- and invite naturally curious fans to scroll through the years. Not only will this build a deeper connection with fans, but, done properly, this historical record could unlock a very powerful force -- nostalgia. As fans look to add to their own stories, they will share content from the page to their own timelines.
It isn't yet clear if starring, pinning, or backdating a story will impact its graph rank, and, thus its delivery in the news feed. It also isn't clear if milestones will carry increased importance. This is an area we will continue to study.
The opportunities for marketers on Facebook have never been brighter. As Facebook has cemented its leadership in most markets, having a presence on Facebook is no longer optional. And the brands that understand and take advantage of timeline for pages will build deeper, more productive relationships with the people who matter most -- their customers.
[![][12]][13]
[![][14]][15]
[![][16]][17] [![][18]][19] [![][20]][21]
![][22]
[1]: http://www.allfacebook.com/wordpress/wp-content/uploads/2012/02/StarbucksTimelinePage.jpg (StarbucksTimelinePage)
[2]: http://www.allfacebook.com/wordpress/wp-content/uploads/2012/02/StarbucksTimelinePage.jpg
[3]: http://www.allfacebook.com/facebook-timeline-pages-pinning-2012-02 (TOUR: Facebook's Timeline For Pages Is Here, With Pinning)
[4]: http://www.allfacebook.com/lexus-timeline-2012-02 (Lexus Was One Of The First Brands To Test-Drive Facebook Timeline For Pages)
[5]: https://www.facebook.com/giveawaytab (Giveaway Tab)
[6]: http://www.allfacebook.com/wordpress/wp-content/uploads/2012/02/GiveawayTabNew.jpg (GiveawayTabNew)
[7]: http://www.allfacebook.com/wordpress/wp-content/uploads/2012/02/GiveawayTabNew.jpg
[8]: http://www.allfacebook.com/wordpress/wp-content/uploads/2012/02/GiveawayTabOld.jpg (GiveawayTabOld)
[9]: http://www.allfacebook.com/wordpress/wp-content/uploads/2012/02/GiveawayTabOld.jpg
[10]: http://www.allfacebook.com/facebook-marketing-conference-live-2012-02 (WATCH: Facebook Marketing Conference, Live!)
[11]: http://www.allfacebook.com/timeline-ntoday-2012-02 (Facebook Timeline For Pages Showcased On NBC's 'Today')
[12]: http://feedads.g.doubleclick.net/~a/WGAW9XeceGjHmlm80QNSL8goBZs/0/di
[13]: http://feedads.g.doubleclick.net/~a/WGAW9XeceGjHmlm80QNSL8goBZs/0/da
[14]: http://feedads.g.doubleclick.net/~a/WGAW9XeceGjHmlm80QNSL8goBZs/1/di
[15]: http://feedads.g.doubleclick.net/~a/WGAW9XeceGjHmlm80QNSL8goBZs/1/da
[16]: http://feeds.feedburner.com/~ff/allfacebook?d=pnQdOprp5To
[17]: http://feeds.feedburner.com/~ff/allfacebook?a=UKh2hg_6cbE:X6-AYEgFlQY:pnQdOprp5To
[18]: http://feeds.feedburner.com/~ff/allfacebook?d=qj6IDK7rITs
[19]: http://feeds.feedburner.com/~ff/allfacebook?a=UKh2hg_6cbE:X6-AYEgFlQY:qj6IDK7rITs
[20]: http://feeds.feedburner.com/~ff/allfacebook?i=UKh2hg_6cbE:X6-AYEgFlQY:gIN9vFwOqvQ
[21]: http://feeds.feedburner.com/~ff/allfacebook?a=UKh2hg_6cbE:X6-AYEgFlQY:gIN9vFwOqvQ
[22]: http://feeds.feedburner.com/~r/allfacebook/~4/UKh2hg_6cbE
URL: http://feedproxy.google.com/~r/allfacebook/~3/UKh2hg_6cbE/timeline-reax-2012-02
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