President Obama’s Facebook Page Upgrades To Timeline

Yes, we can -- upgrade to [timeline][1]. U.S. President Barack Obama's Facebook page has the new layout.

![][2]

His cover image, shown above, provides one of the best examples we've seen of how to use the space to [convey a message][3] in a way that conforms to Facebook's policies for brands.

The most important issue in his campaign [appears on the cover][4], without any calls for action nor contact information.

The use of photos throughout the [timeline][5] is visually striking and includes supporters as well as photos of the president with his family.

The [Facebook page][6] relies on imagery more than text to convey Obama's re-election campaign messages and illustrate his biography.

The latter includes a reproduction of his birth certificate on an official campaign mug in an entry for the president's birthday, August 4, 1961. This is a wise move to make light of the subject matter [given the kerfuffle][7] over the document's origins since he took office.

The strategy is another brilliant demonstration of how Facebook's [timeline][8] can help candidates and politicos shape key messages and issues from their past.

Obama's addressing U.S. dependence on foreign oil in a speech today, and a chart supporting his presentation appears in a full-page graphic on his timeline -- see the screenshot below.

Readers, what do you think of President Obama's timeline -- what kind of ideas does it inspire for your own page?

[![][9]][10]
[![][11]][12]

[![][13]][14] [![][15]][16] [![][17]][18]

![][19]

[1]: http://www.allfacebook.com/facebook-timeline-pages-military-2012-02
[2]: http://www.allfacebook.com/wordpress/wp-content/uploads/2012/03/JOBS1.png (JOBS)
[3]: http://www.allfacebook.com/facebook-advertisements-now-2012-03
[4]: http://www.allfacebook.com/facebook-timeline-hearsay-2012-03
[5]: http://www.allfacebook.com/facebook-pages-timeline-7-2012-02
[6]: http://www.allfacebook.com/facebook-page-timeline-now-2012-02
[7]: http://www.allfacebook.com/timeline-reax-2012-02
[8]: http://www.allfacebook.com/facebook-timeline-pages-early-2012-02
[9]: http://feedads.g.doubleclick.net/~a/z_bHmlLlKixOLFM5z1lBn-ip0WY/0/di
[10]: http://feedads.g.doubleclick.net/~a/z_bHmlLlKixOLFM5z1lBn-ip0WY/0/da
[11]: http://feedads.g.doubleclick.net/~a/z_bHmlLlKixOLFM5z1lBn-ip0WY/1/di
[12]: http://feedads.g.doubleclick.net/~a/z_bHmlLlKixOLFM5z1lBn-ip0WY/1/da
[13]: http://feeds.feedburner.com/~ff/allfacebook?d=pnQdOprp5To
[14]: http://feeds.feedburner.com/~ff/allfacebook?a=wk3R67fjPqs:JehoF_bajzk:pnQdOprp5To
[15]: http://feeds.feedburner.com/~ff/allfacebook?d=qj6IDK7rITs
[16]: http://feeds.feedburner.com/~ff/allfacebook?a=wk3R67fjPqs:JehoF_bajzk:qj6IDK7rITs
[17]: http://feeds.feedburner.com/~ff/allfacebook?i=wk3R67fjPqs:JehoF_bajzk:gIN9vFwOqvQ
[18]: http://feeds.feedburner.com/~ff/allfacebook?a=wk3R67fjPqs:JehoF_bajzk:gIN9vFwOqvQ
[19]: http://feeds.feedburner.com/~r/allfacebook/~4/wk3R67fjPqs

URL: http://feedproxy.google.com/~r/allfacebook/~3/wk3R67fjPqs/facebook-timeline-obama-page-2012-03