Facebook Pages See 192% More Engagement On Timeline

[![][1]][2]Facebook marketing platform [Vitrue][3] shared some data on brands in its client base that have already made the switch to timeline for pages.

With the [mandatory conversion][4] set to occur tomorrow, Vitrue offered a few suggestions for best practices:

* Leverage shareable content in order to drive engagement.
* Take advantage of timeline's expanded visual properties.
* Focus on prioritized content, such as [pinned content][5] and [milestones][6].

As for the results from clients, Vitrue found that:

* The engagement rate per fan rose as high as 190 percent in some cases;
* 52 percent experienced reductions in engagement after converting to timeline; and
* However, 27 percent saw increases of more than 20 percent when implementing the best practices listed above.

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[![][11]][12] [![][13]][14] [![][15]][16]

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[1]: http://www.allfacebook.com/wordpress/wp-content/uploads/2012/01/VitrueLogo2012.jpg (VitrueLogo2012)
[2]: http://www.allfacebook.com/wordpress/wp-content/uploads/2012/01/VitrueLogo2012.jpg
[3]: http://www.allfacebook.com/facebook-timeline-wall-2012-03 (How Facebook's Timeline Alters Your Wall Moderation)
[4]: http://www.allfacebook.com/facebook-celebrities-timelines-2012-03 (Celebrities' Facebook Timeline Profiles And Pages)
[5]: http://www.allfacebook.com/facebook-timeline-pin-2012-03 (What To Pin To The Top Of Your Facebook Timeline)
[6]: http://www.allfacebook.com/facebook-timeline-congress-2012-03 (U.S. Congress Works Milestones On Facebook Timeline)
[7]: http://feedads.g.doubleclick.net/~a/R8XaH1gSKYluWg5Bd2D3OA60PG0/0/di
[8]: http://feedads.g.doubleclick.net/~a/R8XaH1gSKYluWg5Bd2D3OA60PG0/0/da
[9]: http://feedads.g.doubleclick.net/~a/R8XaH1gSKYluWg5Bd2D3OA60PG0/1/di
[10]: http://feedads.g.doubleclick.net/~a/R8XaH1gSKYluWg5Bd2D3OA60PG0/1/da
[11]: http://feeds.feedburner.com/~ff/allfacebook?d=pnQdOprp5To
[12]: http://feeds.feedburner.com/~ff/allfacebook?a=AvDRKhwpcAQ:Py3TobAxEXg:pnQdOprp5To
[13]: http://feeds.feedburner.com/~ff/allfacebook?d=qj6IDK7rITs
[14]: http://feeds.feedburner.com/~ff/allfacebook?a=AvDRKhwpcAQ:Py3TobAxEXg:qj6IDK7rITs
[15]: http://feeds.feedburner.com/~ff/allfacebook?i=AvDRKhwpcAQ:Py3TobAxEXg:gIN9vFwOqvQ
[16]: http://feeds.feedburner.com/~ff/allfacebook?a=AvDRKhwpcAQ:Py3TobAxEXg:gIN9vFwOqvQ
[17]: http://feeds.feedburner.com/~r/allfacebook/~4/AvDRKhwpcAQ

URL: http://feedproxy.google.com/~r/allfacebook/~3/AvDRKhwpcAQ/facebook-timeline-engagement-2012-03