What Is Eye-Catching On Facebook Timeline?

Eye-tracking startup [EyeTrackShop][1] turned its eyes toward Facebook's new timeline profile and came up with three observations on how users view it.

As reported by [Mashable][2], [EyeTrackShop][3] found that:

* Viewers' eyes are immediately drawn to the [cover image][4], but they still spend more time looking at the smaller profile picture.
* 63 percent of participants in EyeTrackShop's trial noticed [sponsored stories][5] in the timeline profile, compared with just 43 percent in the old profile.
* Participants spent an average of 2.2 seconds viewing personal information, such as employer and location, in timeline, versus 1.6 percent in the old profile.

Readers: Do you find that your viewing of Facebook timeline profiles mirrors the findings by EyeTrackShop?

[![][6]][7]

_Screen shot courtesy of EyeTrackShop and Mashable._

[![][8]][9]
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[![][12]][13] [![][14]][15] [![][16]][17]

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[1]: http://www.allfacebook.com/facebook-photos-2-2011-12 (Profile Photos And Job Titles Draw Facebook Users' Eyes)
[2]: http://mashable.com/2011/12/29/eyetracking-study-new-vs-old-profiles/ (Facebook Timeline vs. Old Profiles: How People View Them Differently [STUDY])
[3]: http://eyetrackshop.com/ (EyeTrackShop)
[4]: http://www.allfacebook.com/facebook-timeline-cover-images-from-mountain-dew-2011-12 (Facebook Timeline Cover Images From Mountain Dew)
[5]: http://www.allfacebook.com/facebook-sponsored-stories-ads-2011-12 (Facebook Explains Sponsored Stories And Other Ads)
[6]: http://www.allfacebook.com/wordpress/wp-content/uploads/2011/12/EyeTrackShopTimeline.jpg (EyeTrackShopTimeline)
[7]: http://www.allfacebook.com/wordpress/wp-content/uploads/2011/12/EyeTrackShopTimeline.jpg
[8]: http://feedads.g.doubleclick.net/~a/FsnxHlAVtPoQp2_jPLhSU4D8xZI/0/di
[9]: http://feedads.g.doubleclick.net/~a/FsnxHlAVtPoQp2_jPLhSU4D8xZI/0/da
[10]: http://feedads.g.doubleclick.net/~a/FsnxHlAVtPoQp2_jPLhSU4D8xZI/1/di
[11]: http://feedads.g.doubleclick.net/~a/FsnxHlAVtPoQp2_jPLhSU4D8xZI/1/da
[12]: http://feeds.feedburner.com/~ff/allfacebook?d=pnQdOprp5To
[13]: http://feeds.feedburner.com/~ff/allfacebook?a=z5vFbrKVkQs:espcODKPjfQ:pnQdOprp5To
[14]: http://feeds.feedburner.com/~ff/allfacebook?d=qj6IDK7rITs
[15]: http://feeds.feedburner.com/~ff/allfacebook?a=z5vFbrKVkQs:espcODKPjfQ:qj6IDK7rITs
[16]: http://feeds.feedburner.com/~ff/allfacebook?i=z5vFbrKVkQs:espcODKPjfQ:gIN9vFwOqvQ
[17]: http://feeds.feedburner.com/~ff/allfacebook?a=z5vFbrKVkQs:espcODKPjfQ:gIN9vFwOqvQ
[18]: http://feeds.feedburner.com/~r/allfacebook/~4/z5vFbrKVkQs

URL: http://feedproxy.google.com/~r/allfacebook/~3/z5vFbrKVkQs/what-is-eye-catching-on-facebook-timeline-2011-12