facebook gaming update: The Only Facebook Page Vendor Guide You’ll Ever Need

![][1]Maintaining a presence on Facebook has become a necessity for [marketers][2], rather than an optional or extra activity. And the importance of the social network for brands has led to a flood of companies that develop pages on the social network.

Facebook page creation is a boming area of technology, with new offerings and startups appearing on a regular basis. The field is so crowded that even experts in social media may find it difficult to explain the differences between one company and another -- even the social network's directory uses only geography to differentiate among the vendors.

So we sent a questionnaire to all of the vendors listed under the page tools category in [Facebook's developer directory][3]. We asked them to tell us what their prices and customer bases are, because those are things that no amount of marketing-speak can fudge.

The responses to these questions appear in the roundup below. This is by no means comprehensive, and we plan to update this post as more companies enter the field. To all of the page developers listed in Facebook's directory but not yet appearing here: We'll add you to this post as soon as you complete that questionnaire and return it to us.

![][4]

# Carrot Creative

**Product Name and Price: **[Carrot Creative][5], $100,000 and up for custom campaigns and solutions

**Number of Customers:** 10

**Top Customers: **Red Bull, Burton Snowboards, Bloomberg, Disney, Ford, and News Corp.
![][6]

# Fission Strategy

**Product Name and Price**: [Fission Strategy][7], $15,000 to $35,000

**Number of Customers**: About 30

**Top Customers**: Knight Foundation, Grameen Foundation, Define American, Center for Community Change, ONE Campaign, Oxfam, Greenpeace, NRDC, MomsRising, and AFL-CIO
![][8]

# Friend2Friend

Product Name and Price: [Friend2Frien][9], custom development starts at $15,000

**Number of Customers**: Hundreds

**Top Customers**: HarperCollins, Siemens, Paramount, Universal Pictures, Hyundai, Volkswagen, Avon, People's Choice Awards, New Belgium Brewing, Outside Magazine, REI, Polartec and Bacardi
![][10]

# HootSuite

**Product Name and Price**: [HootSuite][11], basic starts at $5.99 per month

**Number of Customers**: More than 2 million

**Top Customers**: PepsiCo, Sony Music, U.K Foreign and Commonwealth Office, New York Public Library
[![][12]][13]

# Likeable Media

**Product Name and Price**: [Likeable][14], $3,000 and up

**Number of Customers**: About 250

**Top Customers:**1800Flowers.com, Verizon, Neutrogena, The Pampered Chef, Restaurant.com, Things Remembered and Ritani

![][15]

# Pagemodo

**Product Name and Price: **[Pagemodo][16], Basic is $9 per month or $75 per year; Pro is $19 per month or $159 per year; Agency is $59 per month or $399 per year.

**Number of Customers**: More than 250,000

**Top Customers**: Pittsburgh Steelers, Korean Pop, City of San Diego, Michael Bolton, University of Kentucky, The Oscars, and Domo
![][17]

# Shoutlet

**Product Name and Price**: [Shoutlet][18], $15,000 to $300,000 and up

**Number of Customers**: Thousands

**Top Customers**: Burger King, Four Seasons, Cisco, CareerBuilder, Burt's Bees, Bare Escentuals, Reader's Digest, IKEA, Snap-On Tools, and Norwegian Cruise Line
![][19]

# Socialbakers

Product Name and Price: [Engagement Builder][20], $250 to $900 per month

**Number of Customers**: More than 500

**Top Customers**: Lufthansa, L'Oréal, Danone, Vodafone, Samsung, GE Money, Ogilvy, Kraft and Peugeot
![][21]

# Strutta

**Product Name and Price**: [Strutta][22], as low as $299 for do-it-yourself tools

**Number of Customers**: Hundreds

**Top Customers**: Crate and Barrel, Adidas Golf, Edelman PR, Hilton Hotels, _Men's Health__ and __Women's Health_ magazines and United Way
![][23]

# Syncapse

**Product Name and Price**: [Syncapse Platform][24], licensed according to the number of managed locations

**Number of Customers**: 80

**Top Customers**: BlackBerry, Anheuser-Busch InBev, Diageo, Nationwide Insurance, and Sony
![][25]

# Tigerlily

****Product Name and Price****: ****Tigerlily, price depends on number of pages and apps included ****

******Number of Customers**:**** 50****

**** **Top Customers**: ****Universal Music, Disneyland, Orange, YSL, LVMH, M&Ms and French Republic
**![][26]******

**** ****

# Usablenet

**Product Name and Price**: [Usablenet][27], $50 to $250,000

**Number of Customers**: 12 by year-end

**Top Customers**: Amtrak, Delta, Estée Lauder, FedEx, Hilton, Marks & Spencer, ShopNBC, Sprint, JCPenney, Victoria's Secret
![][28]

# Vitrue

**Product Name and Price**: [Vitrue SRM][29], starts at around $500 per month for small and midsized companies

**Number of Customers**: Hundreds

**Top Customers**: BBDO, Digitas, OMD, GameStop, JCPenney, Best Buy, Converse, Toys R Us, McDonald's, Dairy Queen, Domino's, Macaroni Grill, IMAX, AMC, AT&T, Intel, American Express, FedEx, MTV, Disney, TLC, Discovery, Clear Channel, Frito Lay, P&G brands, Johnson's, Dr. Pepper, Maybelline, Snapple, Honda, Ford, Harley Davidson, Southwest Airlines, NASCAR, University of Texas, Emory University, Project (Red), Miller Lite, Southern Comfort, and Coors Light
![][30]

# Votigo

**Product Name and Price**: [Facebook Applications][31], self-service offering starts at $250 per use, premium solutions and applications start at $5,000

**Number of Customers**: more than 300 for premium offerings; self-service just launched

**Top Customers**: Ford, Intel, Starwood, AOL, AMD, Simmons, Jeep, Fisher Price, Draft FCB, CP+B, Triad, BBDO, and Big Fuel

[![][32]][33]
[![][34]][35]

[![][36]][37] [![][38]][39] [![][40]][41]

![][42]

URL: http://feedproxy.google.com/~r/allfacebook/~3/pIMdYByzxNI/facebook-page-developers-2011-11

Tuesday, November 29, 2011

The Only Facebook Page Vendor Guide You’ll Ever Need

No comments:

Post a Comment