Wednesday, November 30, 2011

Everybody, start your engines: Zynga will go public on Dec. 16 [Report]

Filed under: [News][1]

![Zynga IPO][2]

Did you remember your enormous salt shaker? Good, because [Reuters reports][3] that [Zynga][4], everybody's favorite social game maker, will make its stock market debut on Dec. 16. According to Reuters, the [CityVille][5] creator will look to raise $900 million, a hair down from the almost unanimously-reported $1 billion that will bring its valuation to $14 billion.

But hey, that's still right on par with the most valuable games company in the West, [Activision Blizzard][6]. (Of course, Reuters cites "a source involved in the process.") Zynga will reportedly ask between $8 and $10 a share on the Nasdaq under the ticker ZNGA--a fairly noticeable one, no? However, Reuters does confirm that [Zynga will start its roadshow][7] next week to spur investor interest.

That is, if investors can look past the recent torrent of reports and quips that don't paint the prettiest picture of the company behind [FarmVille][8]. The New York Times allegedly revealed that Angry Birds maker [Rovio][9] turned down a [$2.25 billion offer][10] from the company, while a recent [Wall Street Journal report][11] seems to have exposed quite the stock scandal within Zynga. Worse yet, players are apparently [leaving in droves][12]. It's time for Zynga to shift into third gear: That $900 million is atop one giant hill.

**Would you ever invest in Zynga at such a price? Do you think the company could at least become the _second_ most valuable games company in the US? Sound off in the comments. [Add Comment.][13]**

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[1]: http://blog.games.com/category/news/
[2]: http://www.blogcdn.com/blog.games.com/media/2011/11/zyngamoney.jpg
[3]: http://www.reuters.com/article/2011/11/30/us-zynga-ipo-idUSTRE7AT2FJ20111130
[4]: http://blog.games.com/tag/zynga
[5]: http://blog.games.com/category/cityville
[6]: http://blog.games.com/tag/activision+blizzard
[7]: http://blog.games.com/2011/11/29/zynga-ipo-road-show-monday/
[8]: http://blog.games.com/category/farmville
[9]: http://blog.games.com/tag/rovio
[10]: http://blog.games.com/2011/11/28/zynga-angry-birds-maker-2-25-billion/
[11]: http://blog.games.com/2011/11/11/zynga-ceo-memo-employees/
[12]: http://blog.games.com/2011/11/29/zynga-is-the-new-four-letter-word/
[13]: http://blog.games.com/2011/11/30/zynga-ipo-december-16/#disqus_thread
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[17]: http://blog.games.com/2011/11/30/zynga-ipo-december-16/#comments (View reader comments on this entry)
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