Facebook Was Most-Searched-For Brand In U.K. In 2011

[![][1]][2]Facebook was the subject of the most searches for brands [in the U.K.][3] during 2011, according to data from Experian Hitwise.

The social network was also responsible for three of the 10 most-[searched][4]-for terms in the U.K.: Facebook, Facebook login, and FB.

The top 10 brands in terms of search queries in the U.K. in 2011, via [Experian Hitwise][5]:

1. Facebook
2. YouTube
3. eBay
4. Amazon
5. Argos
6. BBC
7. Google
8. Hotmail
9. _Daily Mail_
10. Next

[Experian Hitwise][6] Marketing Research Analyst James Murray said:

Search engines are the primary portal people use to get to where they want to go online. The place people want to go most online is Facebook. Around two percent of all U.K. searches online are for the term "Facebook," which contributes to the website receiving more than one billion visits per month from British Internet users alone.

Understanding the way people use search engines is crucial for marketers if they want to adapt their digital strategies to the fast-moving and constantly evolving online landscape.

Searching for the word "Facebook" isn't synonymous with the number of users, but rather a tally of two groups: new and prospective users, plus people looking for _**references**_ to the social network in online content.

_Image courtesy of [Shutterstock][7]. _

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[1]: http://www.allfacebook.com/wordpress/wp-content/uploads/2012/03/BigBenParliament.jpg (BigBenParliament)
[2]: http://www.allfacebook.com/wordpress/wp-content/uploads/2012/03/BigBenParliament.jpg
[3]: http://www.allfacebook.com/facebook-uk-traffic-2011-10 (You've Been Served, On Facebook; U.K. Court Okays)
[4]: http://www.allfacebook.com/facebook-search-signal-2012-03
[5]: http://www.hitwise.com/uk (Experian Hitwise)
[6]: http://www.experian.com/hitwise/
[7]: http://www.shutterstock.com
[8]: http://feedads.g.doubleclick.net/~a/LVhJKuHV2CaEts0eBXk85eIwyIQ/0/di
[9]: http://feedads.g.doubleclick.net/~a/LVhJKuHV2CaEts0eBXk85eIwyIQ/0/da
[10]: http://feedads.g.doubleclick.net/~a/LVhJKuHV2CaEts0eBXk85eIwyIQ/1/di
[11]: http://feedads.g.doubleclick.net/~a/LVhJKuHV2CaEts0eBXk85eIwyIQ/1/da
[12]: http://feeds.feedburner.com/~ff/allfacebook?d=pnQdOprp5To
[13]: http://feeds.feedburner.com/~ff/allfacebook?a=4WOYXWZY6m8:g-HvForH07g:pnQdOprp5To
[14]: http://feeds.feedburner.com/~ff/allfacebook?d=qj6IDK7rITs
[15]: http://feeds.feedburner.com/~ff/allfacebook?a=4WOYXWZY6m8:g-HvForH07g:qj6IDK7rITs
[16]: http://feeds.feedburner.com/~ff/allfacebook?i=4WOYXWZY6m8:g-HvForH07g:gIN9vFwOqvQ
[17]: http://feeds.feedburner.com/~ff/allfacebook?a=4WOYXWZY6m8:g-HvForH07g:gIN9vFwOqvQ
[18]: http://feeds.feedburner.com/~r/allfacebook/~4/4WOYXWZY6m8

URL: http://feedproxy.google.com/~r/allfacebook/~3/4WOYXWZY6m8/uk-search-2012-03