Facebook Wants You To Buy More Advertisements, Now

The removal of default landing tabs on [timeline pages][1] will ultimately require brands to plan content more carefully and buy more advertisements.

That's the upshot of a paper that Digitas Analyst Beth McCabe wrote about timeline for pages and the promotions that Facebook announced at its marketing conference yesterday. A copy appears below -- let us know what you think by posting in the comments section at the bottom of this page.

[![][2]][3]
[![][4]][5]

[![][6]][7] [![][8]][9] [![][10]][11]

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[1]: http://www.allfacebook.com/facebook-timeline-hearsay-2012-03
[2]: http://feedads.g.doubleclick.net/~a/xXxse00d4PQ8EwXoFmbKJh8amLM/0/di
[3]: http://feedads.g.doubleclick.net/~a/xXxse00d4PQ8EwXoFmbKJh8amLM/0/da
[4]: http://feedads.g.doubleclick.net/~a/xXxse00d4PQ8EwXoFmbKJh8amLM/1/di
[5]: http://feedads.g.doubleclick.net/~a/xXxse00d4PQ8EwXoFmbKJh8amLM/1/da
[6]: http://feeds.feedburner.com/~ff/allfacebook?d=pnQdOprp5To
[7]: http://feeds.feedburner.com/~ff/allfacebook?a=aXbc8rc8X8E:HgxRoZpFbdU:pnQdOprp5To
[8]: http://feeds.feedburner.com/~ff/allfacebook?d=qj6IDK7rITs
[9]: http://feeds.feedburner.com/~ff/allfacebook?a=aXbc8rc8X8E:HgxRoZpFbdU:qj6IDK7rITs
[10]: http://feeds.feedburner.com/~ff/allfacebook?i=aXbc8rc8X8E:HgxRoZpFbdU:gIN9vFwOqvQ
[11]: http://feeds.feedburner.com/~ff/allfacebook?a=aXbc8rc8X8E:HgxRoZpFbdU:gIN9vFwOqvQ
[12]: http://feeds.feedburner.com/~r/allfacebook/~4/aXbc8rc8X8E

URL: http://feedproxy.google.com/~r/allfacebook/~3/aXbc8rc8X8E/facebook-advertisements-now-2012-03