Facebook Releases Guide To Facebook Offers

[![][1]][2]Facebook wants marketers on the social network to make [offers][3] it can't refuse, so it published a list of guidelines.

Offers were introduced at the [Facebook Marketing Conference][4] Wednesday in New York as a replacement for check-in deals, which are being phased out.

Here are the key points from the [Facebook offers guide][5]:

* Offers can be created free of charge by brands, and Facebook users receive emails they can use to redeem the offers at the brand's physical locations.
* To create an offer, go to the sharing tool at the top of the [timeline][6] for the page, click offer, add a headline, set an expiration date, upload a small photo, outline the terms and conditions, and click post.
* Offers can only be created by Facebook managed advertising clients.
* The number of Facebook users who have claimed each offer is available under its expiration date.

[![][7]][8]Facebook also offered tips for how brands can create successful offers:

* Make discounts substantial: The social network recommended discounts of at least 20 percent off regular prices and suggested free goods or services, if applicable.
* Keep it simple: Clearly outline terms and conditions, and don't expect Facebook users to perform unusual activities.
* Use an engaging image: Facebook said photos of people using a product inspire more engagement than photos of just the product, and especially more than a logo.
* Set a reasonable expiry date: Give Facebook users time to discover and claim offers, as well as to share them with friends.
* Promote your offer: Use [sponsored stories][9], and [pin][10] offers to the top of the page.
* Train your staff: Make sure your employees know the terms of your offer and how to help people redeem.

[![][11]][12]
[![][13]][14]

[![][15]][16] [![][17]][18] [![][19]][20]

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[1]: http://www.allfacebook.com/wordpress/wp-content/uploads/2012/03/Percentages.jpg (Percentages)
[2]: http://www.allfacebook.com/wordpress/wp-content/uploads/2012/03/Percentages.jpg
[3]: http://www.allfacebook.com/facebook-offers-deals-2012-02 (Facebook Launches Offers, Scraps Check-In Deals)
[4]: http://www.allfacebook.com/facebook-marketing-conference-live-2012-02 (WATCH: Facebook Marketing Conference, Recorded!)
[5]: https://www.facebook.com/help/offers (Facebook Offers)
[6]: http://www.allfacebook.com/timeline-images-2012-03 (The Most Precise Measurements Of Timeline Page Images)
[7]: http://www.allfacebook.com/wordpress/wp-content/uploads/2012/03/CupcakeOffer.jpg (CupcakeOffer)
[8]: http://www.allfacebook.com/wordpress/wp-content/uploads/2012/03/CupcakeOffer.jpg
[9]: http://www.allfacebook.com/facebook-officially-debuts-offers-premium-ad-placement-2012-02 (Facebook Officially Debuts Offers, Premium Ad Placement, Sponsored Stories For Mobile Devices)
[10]: http://www.allfacebook.com/facebook-timeline-pages-pinning-2012-02 (TOUR: Facebook's Timeline For Pages Is Here, With Pinning)
[11]: http://feedads.g.doubleclick.net/~a/XKkXM2AUWjE2uzGSDrH2kHNVLfo/0/di
[12]: http://feedads.g.doubleclick.net/~a/XKkXM2AUWjE2uzGSDrH2kHNVLfo/0/da
[13]: http://feedads.g.doubleclick.net/~a/XKkXM2AUWjE2uzGSDrH2kHNVLfo/1/di
[14]: http://feedads.g.doubleclick.net/~a/XKkXM2AUWjE2uzGSDrH2kHNVLfo/1/da
[15]: http://feeds.feedburner.com/~ff/allfacebook?d=pnQdOprp5To
[16]: http://feeds.feedburner.com/~ff/allfacebook?a=GsoVNIOc0nA:CnHJwy6gQm8:pnQdOprp5To
[17]: http://feeds.feedburner.com/~ff/allfacebook?d=qj6IDK7rITs
[18]: http://feeds.feedburner.com/~ff/allfacebook?a=GsoVNIOc0nA:CnHJwy6gQm8:qj6IDK7rITs
[19]: http://feeds.feedburner.com/~ff/allfacebook?i=GsoVNIOc0nA:CnHJwy6gQm8:gIN9vFwOqvQ
[20]: http://feeds.feedburner.com/~ff/allfacebook?a=GsoVNIOc0nA:CnHJwy6gQm8:gIN9vFwOqvQ
[21]: http://feeds.feedburner.com/~r/allfacebook/~4/GsoVNIOc0nA

URL: http://feedproxy.google.com/~r/allfacebook/~3/GsoVNIOc0nA/facebookoffers-2012-03