Study: Click-Through Rates 2.25 Times Higher On Facebook Ads With Open Graph Actions

[![][1]][2]Brands that incorporate [open graph actions][3] into their Facebook campaigns are seeing click-through rates up to 2.25 times higher than those opting to not use the feature, according to the latest research from Facebook advertising outfit [Nanigans][4].

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New Career Opportunities Daily: The [best jobs in media][6].

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[![][11]][12] [![][13]][14] [![][15]][16]

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[1]: http://allfacebook.com/files/2012/05/NanigansNLogo.jpg (NanigansNLogo)
[2]: http://allfacebook.com/files/2012/05/NanigansNLogo.jpg
[3]: http://allfacebook.com/try-that-app-again_b90134 (Facebook To Users: Won't You Try That App Again?)
[4]: http://allfacebook.com/vitrue-media-partner-program_b88593 (Vitrue Ties In Ad-Management Platforms With Media Partner Program)
[5]: http://allfacebook.com/nanigans-open-graph-actions_b90506#more-90506
[6]: http://www.mediabistro.com/joblistings/?c=rss
[7]: http://feedads.g.doubleclick.net/~a/5UMVoug_f9iCHcDpRLeaCObUwAU/0/di
[8]: http://feedads.g.doubleclick.net/~a/5UMVoug_f9iCHcDpRLeaCObUwAU/0/da
[9]: http://feedads.g.doubleclick.net/~a/5UMVoug_f9iCHcDpRLeaCObUwAU/1/di
[10]: http://feedads.g.doubleclick.net/~a/5UMVoug_f9iCHcDpRLeaCObUwAU/1/da
[11]: http://feeds.feedburner.com/~ff/allfacebook?d=pnQdOprp5To
[12]: http://feeds.feedburner.com/~ff/allfacebook?a=VULnfLrgoBo:-MvEjKknH74:pnQdOprp5To
[13]: http://feeds.feedburner.com/~ff/allfacebook?d=qj6IDK7rITs
[14]: http://feeds.feedburner.com/~ff/allfacebook?a=VULnfLrgoBo:-MvEjKknH74:qj6IDK7rITs
[15]: http://feeds.feedburner.com/~ff/allfacebook?i=VULnfLrgoBo:-MvEjKknH74:gIN9vFwOqvQ
[16]: http://feeds.feedburner.com/~ff/allfacebook?a=VULnfLrgoBo:-MvEjKknH74:gIN9vFwOqvQ
[17]: http://feeds.feedburner.com/~r/allfacebook/~4/VULnfLrgoBo

URL: http://feedproxy.google.com/~r/allfacebook/~3/VULnfLrgoBo/nanigans-open-graph-actions_b90506